Alexandra Levis CEO and Founder
Alexandra is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. She began developing solid relationships with the financial press while at Dukas Public Relations, where she managed various media campaigns for asset management clients. Levis graduated with a B.A. in International Relations from Tufts University and is fluent in English, French, and Spanish. She has spoken at Financial Times and ETF Trends panels on the role of philanthropy in financial services marketing as well as on ETF marketing trends. An avid traveler, she has visited over 40 countries.
Annoushka Owen Creative Director
Annoushka Owen is an agile strategist and designer with a BS in Industrial Design from Wentworth Institute of Technology in Boston, and an MS in Communications Design from Pratt Institute in New York. As Arro's Creative Director, she has pioneered animated infographic videos for fund methodologies, produced the industry's first comic strip series, and is proficient in the interdisciplinary field of data visualization. Prior to, she was Creative Director for Global X Funds, where she rebranded and molded their presence in the industry - building the firm’s identity and advertising efforts, and directing its first TV commercials. Annoushka is able to captivate audiences by distilling complex information into engaging and memorable visuals - in other words, generating that “aha!” moment. She’s worked with clients such as Bacardi, Grey Goose, and countless ETF issuers on branding, marketing ideation, design, and data visualization.
Stoyan Bojinov Content Director
Stoyan has a passion for financial markets with a diverse background that spans ETF analysis and web marketing. Having helped build and manage a leading ETF-centric website in the five years prior to joining the firm, Stoyan lends a unique perspective to clients with his roots in the ETF industry and online finance world. In his past role as editor for a monthly investment newsletter, he was responsible for identifying and assigning relevant stories as well as generating quality content for readers. His analysis has been quoted in major financial news outlets, including Bloomberg, CNBC, and Investor's Business Daily. Stoyan is responsible for PR strategy, client relationship management, as well as content creation.
Catharine Frick Client Services Director
Catharine Frick is in charge of client services and project management. Prior to Arro, she was head of client relations at ETF Trends, a financial publisher of ETF industry news. While there, she leveraged deep relationships in the financial services industry to help grow the firm’s client base and revenue streams, and also helped organize and implement events, webinars, and virtual conferences. At Arro, Cat serves as the main point of contact for clients, ensuring that projects progress smoothly and efficiently, and facilitating all ongoing initiatives. Catharine studied Communications at the University of California, Santa Barbara.
John Andrew Carter, Jr. Communications Associate
John is responsible for agency communications, from supporting client PR campaigns, to copywriting and executing social media strategy. He is an experienced researcher, writer and analyst with a demonstrated history of collaboration with academic institutions, international organizations and publishing platforms, such as Bloomberg, CIDOB Afers Internacionals, Leading Edge Investment Guides. Over the past decade, John has accumulated significant academic writing experience, studying at the Croft Institute at the University of Mississippi and the Institut Barcelona d’Estudis Internacionals as well as researching for IESE Business School and the Toulouse Business School. Notably, his academic collaborations have allowed him to work closely as an editor and copywriter for marketing material for seed-round startups and corporate innovation units as well as government contractors and (his personal favorite) private aerospace and aviation companies. If not out on his bike, John is in his office curating thematic magazines or in the kitchen concocting homemade hot sauces to the tune of some Delta blues music.