OUR TEAM

Alexandra is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. She began developing solid relationships with the financial press while at Dukas Public Relations, where she managed various media campaigns for asset management clients. Levis graduated with a B.A. in International Relations from Tufts University and is fluent in English, French, and Spanish. She has spoken at Financial Times and ETF Trends panels on the role of philanthropy in financial services marketing as well as on ETF marketing trends. An avid traveler, she has visited over 40 countries.

Annoushka Owen is an agile strategist and designer with a BS in Industrial Design from Wentworth Institute of Technology in Boston, and an MS in Communications Design from Pratt Institute in New York. As Arro's Creative Director, she has pioneered animated infographic videos for fund methodologies, produced the industry's first comic strip series, and is proficient in the interdisciplinary field of data visualization. Prior to, she was Creative Director for Global X Funds, where she rebranded and molded their presence in the industry - building the firm’s identity and advertising efforts, and directing its first TV commercials. Annoushka is able to captivate audiences by distilling complex information into engaging and memorable visuals - in other words, generating that “aha!” moment. She’s worked with clients such as Bacardi, Grey Goose, and countless ETF issuers on branding, marketing ideation, design, and data visualization.

John Andrew Carter, Jr. is a seasoned public relations and financial communications professional with demonstrated experience working with traditional and digital asset managers as well as dynamic entities within the ETF ecosystem. Through his previous experience as a journalist and research analyst at leading international business schools, John combines in-depth financial knowledge with a talent for clear, impactful messaging. Fluent in Spanish and proficient in French, he connects effectively across various geographies, bridging linguistic gaps to support global relationships with the financial media. John’s expertise in the finance and crypto space coupled with his strategic approach and ability to craft narratives to engage diverse audiences make him a trusted partner to those seeking to enhance their media presence, increase the impact of investor outreach and thought leadership to build meaningful influence.

Elizabeth Mullan has over 15 years of client-facing and project management experience in a variety of industries. While working in commercial construction, she estimated and directed projects throughout their entire lifecycle, coordinated efforts with internal and external project management teams to provide superior customer service and maintained relationships with contractors to maximize business development and retention. At Arro, Elizabeth is responsible for managing operations and client services and pursuing new business. Elizabeth earned a B.S. in Hotel, Restaurant, Institutional Management from the University of Delaware and studied Tourism and Hospitality Management in Switzerland. She is an avid gardener, cook and traveller.

Jill is a seasoned marketing and communications professional with deep roots in the Indexing and ETF space.  She brings to Arro a practitioner’s knowledge of marketing and public relations which she leverages to anticipate, understand, and surpass clients’ needs and expectations. Throughout her 20+ year career, she has worked with leading index providers and ETF issuers to support the launch and growth of index funds. Before joining Arro, she headed up marketing at Yewno, a provider of AI solutions for financial services, prior to which she worked in marketing and communications at FTSE Indexes. She holds a BS in International Economics from Georgetown University.  

Mitali Khanwani is a dynamic marketing strategist with a degree in Marketing and Communications from the American University in Dubai. With a strong foundation in market research and PR, she has worked across a wide array of industries, specializing in automotive and luxury brands. At Arro, Mitali plays a key role in PR campaigns, focusing on content management and media relations to amplify brand voices and create meaningful connections. Fluent in Hindi, English, and Spanish, with a foundational understanding of German, Mitali brings a multicultural perspective to every project. She is driven by a growth mindset and an insatiable curiosity, always eager to embrace new challenges. Outside of work, you can find her diving into travel photography, surfing the waves, or exploring her passion for real estate projects.