It’s a common enough lament among ETF marketers, issuers, and financial advisors alike: nobody reads anymore. Driven in part by a shift to a mobile-first world, where most investors access the information they’re looking for on their phones or tablets rather than on a laptop, prospective investors (in particular retail investors) have precious little patience or attention span for reading lengthy, dry fund prospectuses or white papers. It’s clear enough that text alone cannot accomplish the critical task of investor education: after all, if an investor does not understand a fund, it’s highly unlikely that they will make an allocation to it.