In the increasingly competitive ETF world, it has become more important than ever for asset managers to differentiate themselves, so their products stand out from the pack. Of course, high quality investment products go a long way towards helping your business succeed, but prospective investors may never bother to learn more about your ETFs on offer if your brand is bland, boring, incongruent with your messaging, or otherwise off-the-mark. With that in mind, what follows are 5 signs that it’s time to rebrand your ETF firm.