The ongoing Covid-19 pandemic has presented marketers with twin challenges, which may be recast as opportunities. On the one hand, many people, including business leaders, feel powerless to do anything to help, leading to frustration and even depression. Additionally, as a society we are experiencing a true crisis of human connection. More than ever, our friends, colleagues, and loved ones crave human connection as they shelter at home and avoid social interaction. This is where communicating with intimacy and empathy really shines.