Regularly-produced content, whether investor-facing or otherwise, is a must-have for financial firms of any size, and for good reason: your public-facing content is a golden opportunity to demonstrate your authority on your area of expertise, and to communicate your company’s personality and brand to prospective clients. By giving readers something of quality to sink their teeth into, you’ll be delivering value and building trust, essential components for the beginning of a business relationship. As we’ll discuss in the following article, it’s important not to go into a content generation initiative blind: planning is of the essence. So what follows are five essential questions you and your team should ponder as you craft your content marketing plan.