Financial communications for the modern age

Arro Financial Communications is a marketing communications agency specializing in the financial services industry. Our holistic approach encompasses branding, public relations, advertising and content generation. From targeted campaigns to complete image overhauls, our nimble agency helps its asset management clients navigate the quickly evolving new media landscape.


Our top-to-bottom approach enables our clients to deliver precisely-targeted, well-designed and value-added content that stands out from the clutter.
  • We have advised hedge funds, investment managers, wealth managers, mutual funds, trading and execution firms, and exchange-traded fund providers.
  • We have also worked with compliance teams, navigating the legal ins-and-outs of the investment space to ensure that all initiatives meet compliance requirements from start-to-finish.
  • As a firm thoroughly immersed in the marketing world, we make it our business to stay ahead of emerging trends in digital, mobile, and web design, enabling our clients to take advantage of new opportunities as they arise.

What's the best way to communicate the selling points of your ETF? With a quick, 2-minute animated video! The video to the left, for an imaginary beer ETF was scripted, narrated, storyboarded, and scored in-house.



Our comprehensive approach encompasses branding, public relations, advertising, and content generation so that you only have to hire one agency.

Strategic positioning + branding

Brand imagery and messaging should reflect the very essence of a company. At Arro, we determine the best way to communicate your values and personality to a larger audience. Financial firms of the 21st century need to differentiate themselves from the rest because staid, traditional imagery will no longer suffice.
  • Corporate + product branding
  • Messaging platform
  • Audience profile
  • Website design
  • Website coding + hosting
  • Marketing collateral

Public Relations

Public relations is vital to any marketing campaign. By maintaining healthy working relationships with the financial press, Arro helps its clients build and maintain a solid reputation that investors can trust.
  • Media relations plan
  • Press releases
  • Story telling
  • Thought leadership
  • Speaking opportunities at conferences
  • Philanthropic partnerships

Advertising + Search

The trend in advertising and search has overwhelmingly tended toward targeted online campaigns. From digital banner ads to ticker-targeted campaigns and SEO and SEM initiatives, Arro harnesses the power of information technology to get your message in front of the people that matter: prospective investors.
  • Digital advertising strategy
  • Advertising design
  • Media buying
  • Mobile
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Metrics + ROI reporting


As consumers have grown more discerning, they've become increasingly suspicious of overt advertising. By providing prospective investors with useful information - whether through white papers, informative videos, or research pieces - we can help you boost your firm's visibility in appropriate social media channels and the financial press while bolstering your company's image as a thought leader in the spaces.
  • Social media strategy
  • Research pieces
  • Bylined articles
  • Infographics
  • Email campaigns
  • Videos
  • Philanthropic partnerships





    CEO and Founder

    Alexandra is responsible for new business development, client services, and agency growth. Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. She began developing solid relationships with the financial press while at Dukas Public Relations, where she managed various media campaigns for asset management clients. Levis graduated with a B.A. in International Relations from Tufts University and is fluent in English, French, and Spanish. She has spoken at Financial Times and ETF Trends panels on the role of philanthropy in financial services marketing as well as on ETF marketing trends. An avid traveler, she has visited over 40 countries.

    Communications Director

    Jonathan channels clients' respective visions into effective written communication. From investment cases to press releases, brochures, web copy, investor education and more, he specializes in crafting pitch-perfect documents that get the point across with clarity. He has written investment cases for a number of ETFs including BBC, BBP, TTFS, FCFI, EMQQ, and JETS. In 2012, he co-authored "The Best ETFs: US Equities" with ETF expert David Fry. After graduating cum laude from Augustana College's honors program with a double major in Literature and Political Science, he spent three-and-a-half years teaching English as a second language in Cuenca, Ecuador and Santiago, Chile. He has worked on a wide variety of projects with a diverse spectrum of clients including DirexionFunds, ETF Digest, The Home Depot, GE, Samsung, Maytag, Whirlpool, Anexia, and Corydon Wagner, a commercial director.
  • Annoushka Owen

    Creative Director

    Annoushka is an agile strategist and designer with a BS in Industrial Design from Wentworth Institute of Technology in Boston, and an MS in Communications Design from Pratt Institute in New York. As Creative Director for Global X Funds, she rebranded and molded their presence in the industry - building the firm's identity and advertising from scratch and directing its first TV commercials. Annoushka is able to captivate audiences by distilling complex information into engaging and memorable visuals; in other words, generating that "aha!" moment. She has worked with clients such as Bacardi, Grey Goose, and several ETF issuers on branding, marketing ideation, design, and data visualization.

    Content Director

    Stoyan has a passion for financial markets with a diverse background that spans ETF analysis and web marketing. Having helped build and manage a leading ETF-centric website in the five years prior to joining the firm, Stoyan lends a unique perspective to clients with his roots in the ETF industry and online finance world. In his past role as editor for a monthly investment newsletter, he was responsible for identifying and assigning relevant stories as well as generating quality content for readers. His analysis has been quoted in major financial news outlets, including Bloomberg, CNBC, and Investor's Business Daily. Stoyan is responsible for PR strategy, client relationship management, as well as content creation.
  • Catharine Frick

    Client Services Director

    Catharine Frick is in charge of client services and project management. Prior to Arro, she was head of client relations at ETF Trends, a financial publisher of ETF industry news. While there, she leveraged deep relationships in the financial services industry to help grow the firm’s client base and revenue streams, and also helped organize and implement events, webinars, and virtual conferences. At Arro, Cat serves as the main point of contact for clients, ensuring that projects progress smoothly and efficiently, and facilitating all ongoing initiatives. Catharine studied Communications at the University of California, Santa Barbara.



  • TrimTabs Asset Management

    Arro orchestrated a top-to-bottom rebranding initiative to better reflect the company's brand, along with a concerted PR campaign to position the firm as thought leaders in their space.
  • U.S. Global Investors ETF

    Arro publicized the launch of JETS, U.S. Global Investors' first ever ETF. Out PR campaign resulted in unprecedented media coverage, making the airline fund one of the most talked about launches.
  • BioShares Funds

    LifeSci Index Partners, a newcomer to the ETF space, brought in Arro to conduct a PR campaign and create distinctive marketing materials for its two innovative biotech funds: BBC and BBP.
"Close to 80 exchange traded funds have come to market this year. With the SPDR DoubleLine Total Return Tactical ETF (NYSEArca: TOTL) being one possible exception, few new ETFs have received as much fanfare and media attention as the U.S. Global Jets ETF (NYSEArca: JETS)." - ETF Trends, May 7, 2015
U.S. Global Investors


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Phone: (305) 753-0238
(347) 927-2226
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