Arro Named Best US Public Relations and Communications Firm by ETF Express

Asset Management Marketing

Arro specializes in communications and marketing for asset managers, ETF and Mutual Fund providers, and the broader financial services industry.

As experts in asset management marketing, in particular ETF launches and accompanying campaigns, Arro is uniquely positioned to custom tailor marketing collateral and PR outreach to each ETF Issuer’s specific needs.

We take the time to ensure the messaging, press release, marketing collateral, and subsequent PR outreach accurately represent our clients’ marketing priorities and fund value propositions. In a sea of new issues, it’s become more critical than ever before for an ETF to stand out from the field. We help accomplish this by becoming intimately familiar with an issuer’s core identity, as well as the salient details regarding the fund in question. This ensures that the client’s message is faithfully conveyed to investors and the public-at-large, enabling new issues to rise above the clutter.

The Arro in-house team offers a broad and deep skill set in the ETF industry, with backgrounds varying from public relations, product research and analysis, financial copywriting, design, and project management. We are intimately familiar with the ins-and-outs of the process, as well as the important steps that accompany collateral and PR initiatives. We’re also well-versed in clearing compliance hurdles and navigating the regulatory landscape. In other words, there is no learning curve for us when it comes to ETF launches and asset manager marketing—we’re ready to dive in on day one.

The services we offer include:


Brand imagery and messaging should reflect the very essence of a company. At Arro, we determine the best way to communicate your values and personality to a larger audience. Financial firms of the 21st century need to differentiate themselves from the rest because staid, traditional imagery will no longer suffice.

  • Corporate + Product Branding
  • Messaging Platform
  • Audience Profile
  • Logo
  • Visual Identity
  • Website Design + Coding


Public relations is vital to any marketing campaign. By maintaining healthy working relationships with the financial press, Arro helps its clients build and maintain a solid reputation that investors can trust.

  • Media Relations Plan
  • Thought Leadership
  • Press Releases
  • Philanthropic Partnerships
  • Story Telling


The trend in marketing has overwhelmingly tended toward targeted online campaigns. From websites and landing pages to digital banner ads and SEO/SEM initiatives, Arro harnesses the power of information technology to get your message in front of the people that matter: prospective investors

  • Website Design + Coding
  • Landing Pages
  • Integrated Website Data Feeds
  • Advertising Creation
  • Media Buying
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)


As consumers have grown more discerning, they’ve become increasingly suspicious of overt advertising. By providing prospective investors with useful information - whether through white papers, informative videos, or blogs - we can help you boost your firm’s visibility in appropriate channels while bolstering your company’s image as a thought leader in the space.

  • Social Media Strategy
  • White Papers
  • Blogs
  • Fact Sheets
  • Email Campaigns
  • Investment Cases
  • Pitch Decks
  • Infographics


Website visitors have increasingly short attention spans, and may be unwilling to dive into lengthy “walls of text” before they know what product or service your company is offering. Animated videos can play a key role in hooking website visitors by delivering the most important information in a quick, entertaining, easily digestible manner.

  • ETF Explainers
  • Educational Content
  • Introductory Primers
  • Company Profiles