CASE STUDY
Morgan Creek Capital Management
Challenge
Morgan Creek Capital Management is a well-known investment firm with decades of experience. As a seasoned ETF issuer, Morgan Creek wanted to raise awareness about the launch of its second actively managed fund, the Morgan Creek-Exos Active SPAC Arbitrage ETF (Ticker: CSH), an innovative fund that combines yield equity upside backed by the cash-equivalent collateral in pre-merger special acquisition companies (SPACs). Morgan Creek aimed to harness the previous media and PR experience of its portfolio manager and spokesperson, CEO and CIO Mark Yusko, as well as draw attention to this broader, disruptive investment theme.
Solution
Arro wanted to leverage Morgan Creek’s thorough knowledge of the wider SPAC phenomenon and position the firm’s spokesperson as a go-to expert in the space. By focusing on the timeliness of the fund’s launch and coverage of SPACs in the newscycle, Arro was able to secure media placements in a variety of top-tier news outlets, television programs, podcasts and magazines.
Results
Arro’s concerted media efforts resulted in numerous TV appearances (CNBC, Bloomberg and Fox Business), as well as weekly mentions in leading publications including MarketWatch, CNN, Pensions & Investments and radio/podcasts such as Bloomberg Radio and Opto Sessions. As of January 01, 2023, the CSH ETF has $8.3 million in AUM.
