In the competitive landscape of financial media, securing a mention of your firm or product offering in a published news article or broadcast is a highly coveted opportunity. However, not every quote makes it through the final draft and into a published article. Whether it’s due to editorial constraints, more relevant insight from a different source, or technical glitches, being left out can feel like a missed opportunity to showcase your expertise.
But here’s the thing: don’t be discouraged— your efforts are another step in building long-term success for you and your firm.
Why Do Media Cuts Happen?
The media ecosystem is dynamic and ever-evolving. Editors are juggling multiple stories and breaking news, often prompting them to make tough decisions about what makes it into an article or news segment.These constraints may force them to trim content. Sometimes, a technical issue like a poor audio or video connection can derail an otherwise perfect interview. But ultimately, these challenges aren´t a reflection of your expertise, it’s just a function of the media.Understanding these realities can empower asset managers to navigate media interactions more effectively and manage expectations,” says Alexandra Levis, founder of Arro Communications.
The Power of Persistence
Public relations isn’t a sprint— it’s a marathon. Consistency is the secret ingredient to building visibility, credibility and ultimately, success. This means playing the long game and keeping your eye on the prize: every interaction with the media, whether or not you make the final draft or not, is an opportunity to position yourself as a reliable expert. Over time, a consistent approach can open more doors to more significant visibility with the potential to attract journalists and potential investors alike.
Here are some key benefits of sticking with it:
- Enhanced Brand Authority: Regular media appearances build you and your firm’s reputation as a go-to expert and thought leader in the asset management ecosystem.
- Marketing Muscle: Media coverage provides valuable, easily sharable content for your marketing campaigns, amplifying your reach and prowess along the way.
- Trust-Building: Mentions in reputable outlets lend credibility to your expertise and help you earn the trust of journalists and investors alike.
How to Boost Your Chances of Getting Featured
So, to improve and maximize the likelihood of being quoted or featured, consider these strategies:
- Be Quotable: Deliver concise, impactful statements that stand out and are easy for journalists to include in articles or broadcasts. Use memorable phrasing and provide unique insights that align with the story’s theme.
- Be Responsive: Journalists often work under tight deadlines. Respond quickly and thoughtfully to their queries to position yourself as a reliable and valuable source.
- Be Engaging: Follow up after interviews with additional insights, data, or relevant materials. This can strengthen your relationship with the journalist and improve the chances of being included in the final piece.
- Be Consistent: Share valuable commentary regularly. By staying visible and active in your industry, you establish yourself as a trusted expert whom journalists will think of first when a related story arises.
- Be Contrarian: Offer a unique or counterintuitive perspective that challenges conventional wisdom. Journalists love fresh angles and provocative viewpoints that spark conversation or debate, making your insights more likely to be featured.
Turning Challenges into Opportunities
Even if your comments don’t make it to publication, every interaction strengthens relationships with journalists and media professionals. These connections are invaluable for future opportunities, such as guest columns or keynote speaking engagements.
As Alex aptly states, “Consistency in public relations isn’t just about immediate results—it’s about crafting a reputation that resonates over time.”
Ready to Elevate Your Media Presence?
In the world of asset management, your voice is a vital tool for growth. Embrace persistence, refine your strategies, and let your expertise shine. To learn how to enhance your public relations efforts and make every media opportunity count, schedule a free strategy session with our team today.