President and Founder Alexandra Levis appeared as a guest speaker on The PR Playbook recently to talk about how PR and media in the financial world is very different from other industries. As a founder, Alexandra is responsible for new business development, client services, and agency growth at Arro Communications.

On the podcast, Alexandra shares best practices in how start ups can prepare for their IPO, writing effective media pitches for reporters, and the nuances of financial PR. She also reveals how clients can stay top of mind for journalists with expert opinions, taking a specific stance and having something interesting to say.