That name looks familiar! Arro’s very own Alexandra Levis was interviewed in the inaugural episode of Traction House’s new podcast. Chadd Weston, co-founder of financial marketing firm Traction House, conducted a lively conversation with Alex that ranged over a wide variety of important topics in the ETF marketing space, including:

• What inspired Alex to break away and start her own firm (Arro)
• The current state of affairs in the ETF marketing space
• The challenges facing new ETF issuers as they look to enter the space
• What new entrants need to think about to take on the big incumbent ETF issuers
• The value and usefulness of content generation efforts for ETF issuers
• What ETF marketers need to do to faithfully convey an ETF’s value proposition to prospective investors
• The “must-haves” when it comes to digital collateral for ETF issuers
• The ETF launch roadmap: timelines for content creation and strategies for leveraging already-existing collateral
• The Arro approach to working through compliance requirements, and where compliance fits into content-production timelines
• Marketing Return-on-Investment (ROI): how to measure marketing success in an AUM-focused world
• The key ingredients for growing ETF AUM in 2019
• How to leverage marketing data to move prospective investors down the sales funnel
• …and much more!

You can listen to the whole interview here: