Alexandra Levis, President and Founder of Arro Financial Communications, recently joined Nate Geraci on the ETF Prime podcast to explore what’s working—and what’s not—for ETF issuers trying to stand out in an increasingly crowded market. The conversation centered around the importance of education, transparency, and digital engagement, with Alexandra emphasizing that successful issuers are those who take an integrated, holistic approach to marketing—combining earned, owned, and paid media for maximum impact. For those with limited budgets, she highlighted earned media as the most cost-effective tactic, noting that PR retainers often yield strong ROI when managed effectively.