{"id":805,"date":"2020-11-17T14:17:56","date_gmt":"2020-11-17T14:17:56","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=805"},"modified":"2023-05-03T04:51:13","modified_gmt":"2023-05-03T04:51:13","slug":"giving-your-etf-website-a-tune-up","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/giving-your-etf-website-a-tune-up\/","title":{"rendered":"Giving Your ETF Website a Tune-Up"},"content":{"rendered":"

\"\"Life isn\u2019t fair, and neither is the internet, where the majority of your marketing efforts will be taking place on platforms where you have almost no control over the viewer experience. Whether you\u2019re distributing content through LinkedIn, Facebook, or public relations campaigns, your message is invariably filtered through an intermediary or competing with other colorful pieces of content for eyeballs, attention, and clicks.<\/p>\n

Your ETF website is one notable exception to this unfortunate fact of life in ETF marketing. On your ETF website you have absolute control over the user experience, from the message you place front-and-center, to the content you harness to deliver that message, the site navigation, the images, the copy\u2014everything. But with that great power comes great responsibility. Are you really utilizing your ETF website to its full potential? What follows is a brief overview of how to give your ETF website a tune-up for 2020 and beyond.<\/p>\n

Be sure to also see our related guide: How to Conduct an Annual Marketing Review<\/a><\/p>\n

 <\/p>\n

Distill your message<\/strong><\/p>\n

If someone lands on your ETF website, are they going to know what your ETF is all about? All-too-often, the answer is unfortunately \u201cno”. Throughout the years we\u2019ve visited far too many ETF websites cluttered with vague hero images (city skylines, men in suits shaking hands, images of nature), unclear navigation hierarchies, and baffling walls of text\u2026 and that\u2019s just on the homepage.<\/p>\n

Your ETF website is your best chance to convey exactly what your ETF is all about, and unfortunately, a great ETF with a muddled message is not going to connect with prospective investors. It\u2019s important to take a step back and examine what message you\u2019re really seeking to convey. Keep in mind that the most successful messages are memorable because they\u2019re clear, concise, and short. Through consistent messaging, you can ensure that would-be investors understand what your ETF is all about, as well as the fundamental value propositions that make your ETF tick.<\/p>\n

 <\/p>\n

Make \u201cmobile first\u201d a priority<\/strong><\/p>\n

In case you haven\u2019t noticed, we\u2019re all glued to our phones constantly. Google has taken notice of this and has already begun preferentially indexing mobile versions<\/a> of websites. Although you may be accustomed to viewing your own ETF website on your laptop or desktop, it\u2019s worth taking a second look at your ETF website on your phone. Is the experience quick and seamless? Is it easy to navigate? Mobile website viewers have little patience for difficult-to-navigate websites that fail to serve up the information they\u2019re looking for quickly.<\/p>\n

 <\/p>\n

The bottom line<\/strong><\/p>\n

We\u2019re all tired of the ongoing pandemic, which has meant far fewer in-person meetings and opportunities to network. This means our digital assets are more important than ever before. And as one of the only places online where you have total control over how your brand and your products are presented, it\u2019s absolutely critical from an ETF marketing perspective to get your website right. By distilling your message and ensuring your website is geared towards a \u201cmobile first\u201d world, you\u2019ll be well-positioned for ETF success in 2020 and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"

Life isn\u2019t fair, and neither is the internet, where the majority of your marketing efforts will be taking place on platforms where you have almost no control over the viewer experience. Whether you\u2019re distributing content through LinkedIn, Facebook, or public relations campaigns, your message is invariably filtered through an intermediary or competing with other colorful pieces of content for eyeballs, attention, and clicks. Your ETF website is one notable exception to this unfortunate fact of life in ETF marketing. On your ETF website you have absolute control over the user experience, from the message you place front-and-center, to the content you harness to deliver that message, the site navigation, the images, the copy\u2014everything. But with that great power comes great responsibility. Are you really utilizing your ETF website to its full potential? What follows is a brief overview of how to give your ETF website a tune-up for 2020 and beyond. Be sure to also see our related guide: How to Conduct an Annual Marketing Review   Distill your message If someone lands on your ETF website, are they going to know what your ETF is all about? All-too-often, the answer is unfortunately \u201cno”. Throughout the years we\u2019ve visited far…<\/p>\n","protected":false},"author":4,"featured_media":806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[48],"tags":[19,44,2,3,51,99],"class_list":["post-805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web","tag-design","tag-etfs","tag-finance","tag-marketing","tag-web","tag-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=805"}],"version-history":[{"count":4,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/805\/revisions"}],"predecessor-version":[{"id":1153,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/805\/revisions\/1153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/806"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}