financial PR<\/a>. It\u2019s where a spokesperson\u2019s talking points are honed down to their most essential, salient features, and packaged in an attractive, attention-grabbing format that makes a reporter sit up, take notice, and request an interview. Sloppy, poorly written, or irrelevant pitches are unlikely to garner a reporter\u2019s interest and may make them less likely to speak to your spokesperson down the road. Even the best-written pitches, unfortunately, are not guaranteed to garner responses from reporters. Sometimes they\u2019re already working on a different story, or they don\u2019t think their editor will go for it. It\u2019s also possible that they\u2019ve already spoken to a preferred source, and don\u2019t have a need for further comment.<\/p>\nIn any case, when a reporter does find your pitch interesting and decide to set up an interview, that\u2019s where the rubber really meets the road. It\u2019s your spokesperson\u2019s time to shine! It\u2019s important to recall once again that reporters are under no obligation to publish anything that a source may say\u2014it may be nice, but if it doesn\u2019t add to the story, they have no reason to publish it. Useful interview strategies could be an entire other article (and indeed, we\u2019ve written about this too), but in general it helps to be articulate, knowledgeable, and opinionated when speaking with a reporter. Long verbalized pauses, a discomfort with the material, or an unwillingness to go out on a limb regarding an opinion or conviction are all examples of what to avoid during an interview. Reporters are always on the lookout for memorable nuggets of information, so be sure to include specific facts and figures in your conversation if you feel it would be relevant to your point-of-view.<\/p>\n
Finally, your words may appear in print. This doesn\u2019t happen every time you have an interview with a reporter, but, as with most things in life, if you stick with it long enough, with sufficient dedication, you\u2019ll begin reaping the rewards of your hard work.<\/p>\n","protected":false},"excerpt":{"rendered":"
On the surface of it, public relations can seem relatively straightforward. Reporters write about your products, readers invest in your products, and your assets under management skyrockets\u2026 right? Well, sure, at least in theory. But there\u2019s a lot more to it than that. One of the most persistent misconceptions we encounter among clients is the idea that the news media or any reporter works for them\u2014they don\u2019t. In fact, reporters are under no obligation whatsoever to write about anything they\u2019re pitched, even if it\u2019s one of the most interesting stories they\u2019ve ever encountered. The best (and as far as we\u2019re concerned, only) way to make financial PR work is to be as useful as possible for reporters. So how does one become useful to journalists? By monitoring the news cycle. This can sometimes seem a bit like a tail wagging a dog (how can something be newsworthy if it\u2019s already in the news?), but it establishes critical context for the next segment of the PR process: talking points. Your spokesperson\u2019s talking points constitute their unique point of view on what\u2019s happening in the news. In most cases, the best talking points are typically attention-grabbing and contrarian. If everyone is saying…<\/p>\n","protected":false},"author":4,"featured_media":645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[44,2,14,41,55],"class_list":["post-644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-etfs","tag-finance","tag-pr","tag-press","tag-public-relations"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=644"}],"version-history":[{"count":4,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/644\/revisions"}],"predecessor-version":[{"id":943,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/644\/revisions\/943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/645"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2019\/10\/jason-rosewell-ASKeuOZqhYU-unsplash-300x200.jpg\" "\\"Photo")
On the surface of it, public relations can seem relatively straightforward. Reporters write about your products, readers invest in your products, and your assets under management skyrockets\u2026 right?<\/p>\n