{"id":608,"date":"2019-08-26T12:06:21","date_gmt":"2019-08-26T12:06:21","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=608"},"modified":"2023-05-03T04:51:36","modified_gmt":"2023-05-03T04:51:36","slug":"the-august-lull-a-perfect-time-for-new-marketing-initiatives","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/the-august-lull-a-perfect-time-for-new-marketing-initiatives\/","title":{"rendered":"The August Lull: A Perfect Time for New Marketing Initiatives"},"content":{"rendered":"

\"\"We know, we know: in the middle of August, with half the financial services industry away for vacation or recharging for the rest of the year, it\u2019s understandable if new marketing initiatives are the last thing on your mind. Go ahead; take a vacation\u2014enjoy it! But from a certain perspective, August is also the ideal time of the year to get a new marketing initiative off of your mind and into the planning stages, before the craziness of fall, with its torrent of ETF launches, marketing initiatives, and PR blitzes.<\/p>\n

Think about it\u2014August tends to be something of a lull in terms of ETF launches. Before the fall ETF launch season rolls around and gets into full swing, doesn\u2019t it make sense to plan ahead, knowing that in all likelihood you will not have the bandwidth to attack the marketing initiatives you\u2019d like as your calendar fills up?<\/p>\n

Be sure to also check out our guide for New ETF Launches here<\/a>.<\/p>\n

Perhaps it\u2019s time to get the ball rolling on one of those pesky marketing initiatives you never can quite seem to get around to during the madness of September and October?<\/p>\n

 <\/p>\n

How about\u2026<\/strong><\/p>\n

\u2026an animated video?<\/strong> Animated videos<\/a> are always a welcome, useful addition to ETF detail pages, providing an engaging, attention-grabbing explanation for a fund\u2019s main selling points, while pulling in prospective investors that may otherwise be uninterested in reading a \u201cwall of text.\u201d<\/p>\n

\u2026an infographic?<\/strong> Infographics can make for fantastic handouts at conferences or meetings, while doing double duty as downloadable value-added content online. Infographics<\/a> can tap into visual storytelling to really take your ETF\u2019s story to the next level, without turning casual readers off with dreaded \u201cwalls of text.\u201d<\/p>\n

\u2026a PR campaign?<\/strong> Public Relations<\/a> is one of the most cost-effective ways of getting your ETF\u2019s name out there and into the public sphere. It can take as much as a month to get a PR campaign up and running, so there\u2019s no time like the present to kick the tires and get your new PR campaign into gear. After all, how can anyone invest in your ETF if they\u2019ve never heard about it before?<\/p>\n

\u2026a whitepaper?<\/strong> If your ETF has a sophisticated thesis and you\u2019d like to produce a report that backs it up, a whitepaper may be the answer for you. Whitepapers<\/a> are ideal vehicles for disseminating original research or think pieces, to demonstrate your academic\/financial credentials, and to show serious investors and FAs that your ETF\u2019s investment thesis is grounded in a sound, rigorously-researched methodology.<\/p>\n

 <\/p>\n

The bottom line:<\/strong><\/p>\n

Although August can feel like a lazy time of year, it can be the ideal month to get those pesky back-of-mind marketing initiatives going, before the madness of the fall ETF season rolls around.<\/p>\n","protected":false},"excerpt":{"rendered":"

We know, we know: in the middle of August, with half the financial services industry away for vacation or recharging for the rest of the year, it\u2019s understandable if new marketing initiatives are the last thing on your mind. Go ahead; take a vacation\u2014enjoy it! But from a certain perspective, August is also the ideal time of the year to get a new marketing initiative off of your mind and into the planning stages, before the craziness of fall, with its torrent of ETF launches, marketing initiatives, and PR blitzes. Think about it\u2014August tends to be something of a lull in terms of ETF launches. Before the fall ETF launch season rolls around and gets into full swing, doesn\u2019t it make sense to plan ahead, knowing that in all likelihood you will not have the bandwidth to attack the marketing initiatives you\u2019d like as your calendar fills up? Be sure to also check out our guide for New ETF Launches here. Perhaps it\u2019s time to get the ball rolling on one of those pesky marketing initiatives you never can quite seem to get around to during the madness of September and October?   How about\u2026 \u2026an animated video? Animated videos…<\/p>\n","protected":false},"author":4,"featured_media":609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[28,44,2,85,3,14,55,4,23,73],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-advertising","tag-etfs","tag-finance","tag-infographic","tag-marketing","tag-pr","tag-public-relations","tag-strategy","tag-video","tag-whitepaper"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=608"}],"version-history":[{"count":5,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/608\/revisions"}],"predecessor-version":[{"id":1129,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/608\/revisions\/1129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/609"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}