{"id":585,"date":"2019-07-16T11:23:40","date_gmt":"2019-07-16T11:23:40","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=585"},"modified":"2023-05-03T04:51:39","modified_gmt":"2023-05-03T04:51:39","slug":"the-inside-scoop-on-becoming-a-reporters-go-to-financial-expert","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/the-inside-scoop-on-becoming-a-reporters-go-to-financial-expert\/","title":{"rendered":"The Inside Scoop on Becoming a Reporter\u2019s Go-to Financial Expert"},"content":{"rendered":"

\"\"Cultivating and obtaining a good public image and a solid reputation in the press is important for any business, but is especially critical in the financial services industry. In finance, a strong public image can be a deciding factor between success and failure. Building a strong PR (public relations<\/a>) presence by being interviewed on television, in a newspaper, or online can be essential for ETF issuers and other financial experts looking to expand their media footprint and bolster their credibility in the space\u2014but just how does one become a \u201cgo-to\u201d source for financial journalists, and what is required to break through the noise?<\/p>\n

If you need a primer on this subject, be sure to read our Intro Guide to How Financial PR Works here<\/a>.<\/p>\n

 <\/p>\n

Be Useful<\/strong><\/p>\n

It may seem obvious, even laughably so, but if your commentary and input isn\u2019t useful to journalists, it is highly unlikely that they will quote you in their article, and even less likely that they will choose to reach out to you again in the future. Being useful to journalists means focusing on reporters\u2019 needs, not your own. You may desire a feature article that delves into all of the selling points of your various investment products, as well as a glowing profile of your firm; unfortunately, such a desire rarely corresponds to the needs of a financial journalist. A financial journalist needs knowledgeable, competent, authoritative, reliable sources that can provide the insights the journalist requires to get their stories written in a timely manner.<\/p>\n

Being useful to a reporter means providing information that they need. Be sure to hone up on the topic you\u2019ll be discussing with a reporter ahead of the interview; there\u2019s nothing more frustrating to a reporter than some variation on \u201cI don\u2019t know\u201d in reply to a question. If you can\u2019t provide the information they\u2019re looking for, then why are they interviewing you at all? This doesn\u2019t mean you should be afraid to admit if you don\u2019t know the answer to a difficult question. In the event of encountering a question you don\u2019t know the answer to, make a note of it and promise to get back to the reporter as soon as possible with your answer.<\/p>\n

 <\/p>\n

Be Memorable<\/strong><\/p>\n

The best kinds of sources don\u2019t just provide the information a reporter is looking for, they\u2019re also opinionated, contrarian, and deliver their knowledge in a package that is eminently quotable and interesting. Leave the hedging, hemming, and hawing to less-memorable sources; your goal in an interview should be to inform and delight the reporter. Information that is common knowledge or that aligns closely with the established prevailing wisdom does not make headlines\u2014if everyone already agrees, why would a reporter bother to quote it?<\/p>\n

 <\/p>\n

Establish Rapport<\/strong><\/p>\n

If you\u2019re going to become a go-to source for a financial journalist, it\u2019s not going to happen overnight, and it\u2019s certainly not going to happen if you fail to open up to the reporter you\u2019re speaking to. Loosen up! This doesn\u2019t mean you need to drop a professional demeanor when speaking with a reporter, but it does mean that you should treat them as peers rather than as someone to be feared.<\/p>\n

 <\/p>\n

The Bottom Line<\/strong><\/p>\n

Becoming a go-to financial expert for a reporter doesn\u2019t happen overnight. It requires patience, competence, and a commitment to providing memorable, interesting information on a regular basis. But with persistence, you can bridge the divide and become a reporter\u2019s trusted, go-to source, which can help broaden your media footprint and, ultimately, help you increase assets under management.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cultivating and obtaining a good public image and a solid reputation in the press is important for any business, but is especially critical in the financial services industry. In finance, a strong public image can be a deciding factor between success and failure. Building a strong PR (public relations) presence by being interviewed on television, in a newspaper, or online can be essential for ETF issuers and other financial experts looking to expand their media footprint and bolster their credibility in the space\u2014but just how does one become a \u201cgo-to\u201d source for financial journalists, and what is required to break through the noise? If you need a primer on this subject, be sure to read our Intro Guide to How Financial PR Works here.   Be Useful It may seem obvious, even laughably so, but if your commentary and input isn\u2019t useful to journalists, it is highly unlikely that they will quote you in their article, and even less likely that they will choose to reach out to you again in the future. Being useful to journalists means focusing on reporters\u2019 needs, not your own. You may desire a feature article that delves into all of the selling points of…<\/p>\n","protected":false},"author":4,"featured_media":586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[21,44,2,84,3,14,41,55,35],"class_list":["post-585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-audience","tag-etfs","tag-finance","tag-financial-expert","tag-marketing","tag-pr","tag-press","tag-public-relations","tag-value-proposition"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=585"}],"version-history":[{"count":4,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/585\/revisions"}],"predecessor-version":[{"id":1127,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/585\/revisions\/1127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/586"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}