{"id":473,"date":"2019-01-03T11:59:20","date_gmt":"2019-01-03T11:59:20","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=473"},"modified":"2023-05-03T04:51:56","modified_gmt":"2023-05-03T04:51:56","slug":"the-how-to-write-a-blog-blog","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/the-how-to-write-a-blog-blog\/","title":{"rendered":"The \u201cHow to Write a Blog\u201d Blog"},"content":{"rendered":"

\"\"As content creation has become a well-known staple of most financial marketing initiatives, blogging has in turn transitioned from a \u201cnice-to-have\u201d to an essential. It\u2019s easy to see why: blogs need not be particularly long and detailed, but they can still drive traffic and leads to your website. But it can still be a challenge to produce blogs on a regular basis, which is why we\u2019ve produced this \u201chow to write a blog\u201d blog.<\/p>\n

 <\/p>\n

What to write about? <\/strong><\/p>\n

If you don\u2019t have a topic, you don\u2019t have a blog article, which is why it\u2019s absolutely essential to nail this down first. It can often be useful to brainstorm a whole list of topics that you can draw from when it comes time to sit down and write the article. Useful starter questions that can help get the ball rolling include: what unique insights do we have on our industry or specialization? How can we best demonstrate our expertise to would-be customers? What little-known information would our target audience find interesting or useful?<\/p>\n

You might also want to learn more about What Makes a Great White Paper<\/a><\/p>\n

 <\/p>\n

Write a snappy, attention-grabbing headline<\/strong><\/p>\n

You may not write your headline until you\u2019ve finished writing the entire piece, but it\u2019s important to get this part right. Pieces of content often live or die by their titles\u2014it\u2019s how would-be readers decide whether to \u201cclick it or skip it\u201d when they navigate past it.<\/p>\n

 <\/p>\n

Write an introduction that lets the reader know what the rest of the article will be about<\/strong><\/p>\n

Okay, your reader has clicked through to read your article\u2014now it\u2019s time to hook them with your brilliant prose! You\u2019ll want to give the reader a better sense of what the article has in store for them with a few introductory sentences that provide a bit of context while also priming the reader for the sections ahead.<\/p>\n

 <\/p>\n

Use clear organization with easy-to-read section headings <\/strong><\/p>\n

We live in the age of online reading, which means the next web page or article is only ever a click away. Although we\u2019d love it if our readers lingered over every single word that we wrote, the reality is that readers are often looking for key nuggets of information. This is why it\u2019s very important to make your blog articles \u201cscannable\u201d by including bold, easy-to-read heading that draw attention to different sections of your article.<\/p>\n

 <\/p>\n

Short, punchy paragraphs (avoid walls of text)<\/strong><\/p>\n

Likewise, although very long paragraphs may have their place in an in-depth report, white paper, or some print media, encountering \u201cwalls of text\u201d can be very intimidating for web surfers, particularly on mobile devices. Be sure to break your paragraphs up into short, web-friendly paragraphs that don\u2019t overwhelm readers to ensure maximum impact of your articles.<\/p>\n

 <\/p>\n

Utilize a conversational, informal tone, but maintain good grammar<\/strong><\/p>\n

Blogs<\/a> are your chance to show a bit of personality in your writing, so don\u2019t be afraid to use contractions, informal language, or address the reader directly\u2014this isn\u2019t an SEC filing; it\u2019s a blog, so treat it that way! That doesn\u2019t mean you should let the rules of grammar slip by the wayside, but it does mean that you should feel free to \u201clet your hair down\u201d when it comes to writing your blogs. Your readers want to get to know you, so don\u2019t be afraid to let your individuality shine through!<\/p>\n","protected":false},"excerpt":{"rendered":"

As content creation has become a well-known staple of most financial marketing initiatives, blogging has in turn transitioned from a \u201cnice-to-have\u201d to an essential. It\u2019s easy to see why: blogs need not be particularly long and detailed, but they can still drive traffic and leads to your website. But it can still be a challenge to produce blogs on a regular basis, which is why we\u2019ve produced this \u201chow to write a blog\u201d blog.   What to write about? If you don\u2019t have a topic, you don\u2019t have a blog article, which is why it\u2019s absolutely essential to nail this down first. It can often be useful to brainstorm a whole list of topics that you can draw from when it comes time to sit down and write the article. Useful starter questions that can help get the ball rolling include: what unique insights do we have on our industry or specialization? How can we best demonstrate our expertise to would-be customers? What little-known information would our target audience find interesting or useful? You might also want to learn more about What Makes a Great White Paper   Write a snappy, attention-grabbing headline You may not write your headline until…<\/p>\n","protected":false},"author":4,"featured_media":474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,58],"tags":[21,52,53,22,44,2,3],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-generation","category-explainer","tag-audience","tag-blog","tag-blogging","tag-content-generation","tag-etfs","tag-finance","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":6,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":1181,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/473\/revisions\/1181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/474"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}