Putting it all together<\/em><\/strong><\/p>\nYou know the one-pager\u2019s goal, you know the target audience, and you\u2019ve nailed down the specific topic. Your next step should be a list of three or four sub-points which can serve as a rough roadmap or outline for drafting the actual text of your one-pager. Although we recommend leaving design work for after the content has been drafted, it is definitely worthwhile to think about where a graphic might fit into the text, and what top line points a graphic might best help illustrate. Keeping design considerations top-of-mind during the drafting process can help simplify things down the road once the content is finalized and your writer and designer begin working together to get the piece to place where all stakeholders are satisfied.<\/p>\n
After the text is finalized, it is likely that your designer and writer will need to collaborate to really bring the content to life. This may involve cutting down or re-purposing some text into more visually-appealing packages, to avoid confronting would-be readers with intimidating \u201cwalls of text.\u201d During this step in the process, you\u2019ll also want to be sure that the text is \u201cscannable\u201d by casual readers. This can be accomplished through boldface headings, bulleting, and designed graphics that flow along with the text.<\/p>\n
<\/p>\n
Conclusion<\/em><\/strong>\u00a0<\/em><\/p>\nPutting together a concise, impactful one-pager isn\u2019t easy, but, thanks to their length, they can prove highly effective as short, punchy marketing hand-outs. By defining your marketing piece\u2019s goal, target audience, and subject matter, you\u2019ll be well on your way to crafting a one-pager that gets the point across in a meaningful way.<\/p>\n","protected":false},"excerpt":{"rendered":"
One-pagers are by necessity brief, distilled, impactful marketing documents whose purpose is to get one simple message across clearly, concisely, and memorably. Due to their brevity, these pieces are best suited to high-level overviews or primers, but can also serve as bridges or introductions to more complex content. What follows is a short guide to putting together impactful, engaging one-pagers that get your point across with clarity. What is the piece\u2019s goal? \u00a0What do you want readers to get out of reading this one-pager? In the financial world, the goal of most one-pagers is often educational, with a slight orientation towards sales. For example, a one-pager might introduce investors to the basics of smart beta investing, while also subtly introducing selling points specific to their funds, without explicitly mentioning any product in particular. On the other hand, if the goal is unambiguously \u201csalesy,\u201d you can afford to place a given fund or investment product\u2019s value propositions front-and-center. Learn more about Fact Sheets, how they are different, and ways to impactfully improve them. Who is the target audience? Before you can get into the nitty-gritty specifics about a one-pager\u2019s topic, you\u2019ll need to know who you\u2019re writing to. It\u2019s…<\/p>\n","protected":false},"author":4,"featured_media":402,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17],"tags":[21,20,22,44,2,3],"class_list":["post-400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-generation","tag-audience","tag-content","tag-content-generation","tag-etfs","tag-finance","tag-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=400"}],"version-history":[{"count":4,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/400\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/400\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/402"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2018\/10\/alex-581041-unsplash-300x191.jpg\")
One-pagers are by necessity brief, distilled, impactful marketing documents whose purpose is to get one simple message across clearly, concisely, and memorably. Due to their brevity, these pieces are best suited to high-level overviews or primers, but can also serve as bridges or introductions to more complex content. What follows is a short guide to putting together impactful, engaging one-pagers that get your point across with clarity.<\/p>\n