{"id":276,"date":"2023-06-08T12:40:40","date_gmt":"2023-06-08T12:40:40","guid":{"rendered":"http:\/\/arrocomm.com\/blog\/?p=276"},"modified":"2023-10-12T07:02:36","modified_gmt":"2023-10-12T07:02:36","slug":"heres-why-financial-services-firms-should-be-blogging-in-2018","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/heres-why-financial-services-firms-should-be-blogging-in-2018\/","title":{"rendered":"Here\u2019s why financial services firms should be blogging in 2018"},"content":{"rendered":"

\"\"If you\u2019re like any of the financial services firms that we work with, you\u2019re busy: busy chasing down leads, building new products and business lines, meeting with vendors and partners, executing on your marketing strategy\u2014in other words, you\u2019re busy running your business. What is one thing you\u2019re probably not busy doing? Updating the company blog. This is a missed opportunity.<\/p>\n

As great as a regularly-updated blog can be for a financial company\u2019s image and marketing, a poorly maintained or rarely-updated blog can reflect poorly on your organization as a whole. How many times have you visited a company\u2019s blog only to find that the last entry was three years ago? How did this affect your view of the firm?<\/p>\n

The problem many financial services companies run into with maintaining company blogs is that they represent a project that\u2019s never quite \u201cdone,\u201d and may provide no obvious or immediate \u201creturn on investment.\u201d They represent an ongoing commitment to publish at least somewhat regularly, and require a decent amount of time, thought, focus, and planning to be done well. However, it\u2019s clear that the benefits of consistent, quality blogging outweigh the costs.<\/p>\n

Related: How to Position Yourself as a Thought Leader in the ETF Space<\/a><\/strong> <\/span><\/p>\n

Write about what you want!<\/em><\/strong><\/p>\n

Since they typically reside on your own website, blogs are one of the only places online where you have the complete freedom to focus on what matters most to your company. Unlike a PR campaign, an article submission, or advertising, in blogs you are free to place your priorities front-and-center. New product launch? Go ahead and talk about it! A major milestone for the company? Blog away! Is an obscure phenomenon in the markets grabbing your attention? Put your writing hat on and blog about it!<\/p>\n

 <\/p>\n

Built trust with investors!<\/em><\/strong><\/p>\n

Investors want to work with companies that are trustworthy, knowledgeable, and experienced. What better place than a blog to establish your credentials as an expert in your company\u2019s area of focus? Consistent, quality blogging over time can even help build an audience for your views and, over the long-term, translate into loyal customers.<\/p>\n

 <\/p>\n

Personalize your brand!<\/em><\/strong><\/p>\n

Who are you, really? What does your company stand for? Until investors can really get to know you, these may just be big question marks for them. Don\u2019t be afraid to let blog visitors behind the scenes, or even be a little goofy (within reason). Whatever feels true to your brand, run with it, so investors can learn to associate real people and an authentic voice with your company and its products.<\/p>\n

 <\/p>\n

Drive traffic to your website!<\/em><\/strong><\/p>\n

SEO (Search Engine Optimization) is a real phenomenon! Fresh, original content is a surefire way to gain the attention of search engines and attract more eyeballs to your company\u2019s webpage. Over time, some of those eyeballs might become regular visitors, and some of those visitors could even become paying customers.<\/p>\n

 <\/p>\n

What about compliance?<\/em><\/strong><\/p>\n

It\u2019s true\u2014as financial services companies, your communications are subject to greater scrutiny than many other industries. However, this is a solve-able problem! Make sure you have an established process in place for getting company blogs compliance approved and stick to that process. You\u2019ll be amazed how fast your blogs go from draft to published once you have established a routine!<\/p>\n

 <\/p>\n

But it\u2019s such a time commitment!<\/em><\/strong><\/p>\n

If blogging represents too sizable of a time commitment for your firm, that\u2019s completely understandable. In that case you may want to turn to a third-party financial PR firm or copywriter who can help implement a blogging plan on your behalf.<\/p>\n

Blogging<\/a>: it\u2019s good for you, good for website visitors, and, perhaps most importantly, it\u2019s great for your company. There\u2019s no reason not to get started today.<\/p>\n

If you\u2019d like help with Blogging or any type of content creation, please reach out to Arro, we are among the best financial marketing firms and well positioned to assist with writing of all kinds.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re like any of the financial services firms that we work with, you\u2019re busy: busy chasing down leads, building new products and business lines, meeting with vendors and partners, executing on your marketing strategy\u2014in other words, you\u2019re busy running your business. What is one thing you\u2019re probably not busy doing? Updating the company blog. This is a missed opportunity. As great as a regularly-updated blog can be for a financial company\u2019s image and marketing, a poorly maintained or rarely-updated blog can reflect poorly on your organization as a whole. How many times have you visited a company\u2019s blog only to find that the last entry was three years ago? How did this affect your view of the firm? The problem many financial services companies run into with maintaining company blogs is that they represent a project that\u2019s never quite \u201cdone,\u201d and may provide no obvious or immediate \u201creturn on investment.\u201d They represent an ongoing commitment to publish at least somewhat regularly, and require a decent amount of time, thought, focus, and planning to be done well. However, it\u2019s clear that the benefits of consistent, quality blogging outweigh the costs. Related: How to Position Yourself as a Thought Leader in…<\/p>\n","protected":false},"author":4,"featured_media":277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,48],"tags":[21,52,53,20,22,51],"class_list":["post-276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-generation","category-web","tag-audience","tag-blog","tag-blogging","tag-content","tag-content-generation","tag-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":6,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":1535,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/276\/revisions\/1535"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/277"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}