{"id":1734,"date":"2025-06-04T11:37:09","date_gmt":"2025-06-04T11:37:09","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=1734"},"modified":"2025-06-04T11:37:09","modified_gmt":"2025-06-04T11:37:09","slug":"alexandra-levis-shares-etf-marketing-insights-on-etf-prime-podcast","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/alexandra-levis-shares-etf-marketing-insights-on-etf-prime-podcast\/","title":{"rendered":"Alexandra Levis Shares ETF Marketing Insights on ETF Prime Podcast"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1736 alignleft\" src=\"https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2025\/06\/ETF_Prime-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2025\/06\/ETF_Prime-300x200.jpg 300w, https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2025\/06\/ETF_Prime-1024x683.jpg 1024w, https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2025\/06\/ETF_Prime-768x513.jpg 768w, https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2025\/06\/ETF_Prime.jpg 1440w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alexandra Levis, President and Founder of Arro Financial Communications, recently joined Nate Geraci on the <\/span><i><span style=\"font-weight: 400;\">ETF Prime<\/span><\/i><span style=\"font-weight: 400;\"> podcast to explore what\u2019s working\u2014and what\u2019s not\u2014for ETF issuers trying to stand out in an increasingly crowded market. The conversation centered around the importance of education, transparency, and digital engagement, with Alexandra emphasizing that successful issuers are those who take an integrated, holistic approach to marketing\u2014combining earned, owned, and paid media for maximum impact. For those with limited budgets, she highlighted earned media as the most cost-effective tactic, noting that PR retainers often yield strong ROI when managed effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alex outlined the \u201cDigital Media Trifecta\u201d:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Earned Media<\/b><span style=\"font-weight: 400;\"> \u2013 third-party press coverage that builds credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Owned Media<\/b><span style=\"font-weight: 400;\"> \u2013 original content like blogs, newsletters, and social posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Media<\/b><span style=\"font-weight: 400;\"> \u2013 ads and sponsorships that amplify messaging<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">She stressed that aligning all three under a cohesive message and aesthetic is key to maximizing reach and engagement. She also noted the subtle but important distinction between <\/span><b>ETF issuer branding<\/b><span style=\"font-weight: 400;\">, which focuses on products, and <\/span><b>executive branding<\/b><span style=\"font-weight: 400;\">, which helps establish authority and trust by putting leadership in the spotlight through podcasts, TV, and thought leadership.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alex also highlighted the value of clear, strategic storytelling and early PR planning. With hundreds of ETFs on the market, she emphasized that generic outreach won\u2019t cut through the noise\u2014issuers must be intentional, visually compelling, and aligned across teams to succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead, she sees continued growth in thematic ETFs and stronger convergence between PR, media, and marketing as firms evolve how they position and promote their products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more on Alex\u2019s strategies and her take on the future of ETF communications, listen to the full episode<\/span><a href=\"https:\/\/www.advisorperspectives.com\/podcasts\/2025\/05\/13\/arros-alexandra-levis-how-etf-issuers-can-stand-out\"> <span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. Alex\u2019s segment kicks off at minute 29.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandra Levis, President and Founder of Arro Financial Communications, recently joined Nate Geraci on the ETF Prime podcast to explore what\u2019s working\u2014and what\u2019s not\u2014for ETF issuers trying to stand out in an increasingly crowded market. The conversation centered around the importance of education, transparency, and digital engagement, with Alexandra emphasizing that successful issuers are those who take an integrated, holistic approach to marketing\u2014combining earned, owned, and paid media for maximum impact. For those with limited budgets, she highlighted earned media as the most cost-effective tactic, noting that PR retainers often yield strong ROI when managed effectively. Alex outlined the \u201cDigital Media Trifecta\u201d: Earned Media \u2013 third-party press coverage that builds credibility Owned Media \u2013 original content like blogs, newsletters, and social posts Paid Media \u2013 ads and sponsorships that amplify messaging She stressed that aligning all three under a cohesive message and aesthetic is key to maximizing reach and engagement. She also noted the subtle but important distinction between ETF issuer branding, which focuses on products, and executive branding, which helps establish authority and trust by putting leadership in the spotlight through podcasts, TV, and thought leadership. Alex also highlighted the value of clear, strategic storytelling and early PR planning&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":1737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54,17,11,91,10,12,13,48],"tags":[144,182,163,180,191,2,156,39,3,40,181,189,190],"class_list":["post-1734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-content-generation","category-marketing","category-podcast","category-public-relations","category-social-media","category-viddeo","category-web","tag-arrocommunications","tag-broadcast","tag-earned-media","tag-etf","tag-executive-branding","tag-finance","tag-financial-marketing","tag-interview","tag-marketing","tag-media","tag-news","tag-owned-media","tag-paid-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=1734"}],"version-history":[{"count":5,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1734\/revisions"}],"predecessor-version":[{"id":1741,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1734\/revisions\/1741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/1737"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=1734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=1734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=1734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}