{"id":1624,"date":"2024-08-23T09:06:49","date_gmt":"2024-08-23T09:06:49","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=1624"},"modified":"2024-08-23T09:12:26","modified_gmt":"2024-08-23T09:12:26","slug":"podcast-feature-alexandra-levis-on-etf-central","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/podcast-feature-alexandra-levis-on-etf-central\/","title":{"rendered":"Podcast Feature: Alexandra Levis on ETF Central"},"content":{"rendered":"<p><iframe title=\"Spotify Embed: Episode 32: Tim Huver, Managing Director of ETF Services at Brown Brothers Harriman joins ETF Central\u2019s The Podcast to discuss the BBH 11th Annual Global ETF Investor Survey, ETF industry trends, the regulatory environment, and their future outlook\" style=\"border-radius: 12px\" width=\"100%\" height=\"152\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/episode\/0cM4V1XEs7nRF3oPJNXtI8?si=8b1a1a2b03ce439e&#038;utm_source=oembed\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Alexandra Levis, President and Founder of Arro, recently sat down with Doug Yones at NYSE to share her insights on the <\/span><i><span style=\"font-weight: 400;\">ETF Central<\/span><\/i><span style=\"font-weight: 400;\"> podcast, diving into the dynamic world of ETFs, the impact of digital marketing, and best practices in public relations for the asset management space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alex discussed how the ETF industry has a more modern identity than the rest of financial services.<\/span> <span style=\"font-weight: 400;\">She addressed how social media and digital marketing have revolutionized the ETF industry, making it essential for professionals to stay ahead of rapidly changing trends. She emphasized the importance of a strong visual identity, noting how the financial sector has shifted from dull, traditional branding to vibrant, eye-catching designs that enhance user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reflecting on her journey into ETFs, Alex shared the story behind Arro\u2019s unique logo, symbolizing the firm\u2019s commitment to innovation. She also highlighted the critical role of public relations in the ETF ecosystem, advising issuers to engage with PR agencies early in their development to craft a clear, compelling message.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead to 2024, Alex predicted a rise in influencer marketing, greater impact of social media, and significant growth in retail investors\u2014especially in Europe and South America. She also noted the ongoing trend of mutual funds converting to ETFs, signaling a major shift in the industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more on these insights and Alex\u2019s predictions for the future of ETFs, tune in to the full podcast episode <\/span><a href=\"https:\/\/open.spotify.com\/episode\/0cM4V1XEs7nRF3oPJNXtI8?si=e033330f9bbc4955\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alexandra Levis, President and Founder of Arro, recently sat down with Doug Yones at NYSE to share her insights on the ETF Central podcast, diving into the dynamic world of ETFs, the impact of digital marketing, and best practices in public relations for the asset management space. Alex discussed how the ETF industry has a more modern identity than the rest of financial services. She addressed how social media and digital marketing have revolutionized the ETF industry, making it essential for professionals to stay ahead of rapidly changing trends. She emphasized the importance of a strong visual identity, noting how the financial sector has shifted from dull, traditional branding to vibrant, eye-catching designs that enhance user experience. Reflecting on her journey into ETFs, Alex shared the story behind Arro\u2019s unique logo, symbolizing the firm\u2019s commitment to innovation. She also highlighted the critical role of public relations in the ETF ecosystem, advising issuers to engage with PR agencies early in their development to craft a clear, compelling message. Looking ahead to 2024, Alex predicted a rise in influencer marketing, greater impact of social media, and significant growth in retail investors\u2014especially in Europe and South America. She also noted the ongoing trend&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,11,91,10,48],"tags":[173,49,172,44,2,156,3,148],"class_list":["post-1624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-marketing","category-podcast","category-public-relations","category-web","tag-businessgrowth","tag-digital-marketing","tag-entrepreneur","tag-etfs","tag-finance","tag-financial-marketing","tag-marketing","tag-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=1624"}],"version-history":[{"count":2,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1624\/revisions"}],"predecessor-version":[{"id":1628,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1624\/revisions\/1628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/1629"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=1624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=1624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=1624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}