{"id":1287,"date":"2022-07-13T07:23:56","date_gmt":"2022-07-13T07:23:56","guid":{"rendered":"https:\/\/arrocomm.com\/blog\/?p=1287"},"modified":"2023-05-03T04:50:50","modified_gmt":"2023-05-03T04:50:50","slug":"levelup-your-hashtag-strategy","status":"publish","type":"post","link":"https:\/\/arrocomm.com\/blog\/levelup-your-hashtag-strategy\/","title":{"rendered":"#LevelUp your Hashtag Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1289\" src=\"https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2022\/07\/jan-baborak-ZKOwF_J-3rw-unsplash-300x200.jpg\" alt=\"\" width=\"350\" height=\"233\" srcset=\"https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2022\/07\/jan-baborak-ZKOwF_J-3rw-unsplash-300x200.jpg 300w, https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2022\/07\/jan-baborak-ZKOwF_J-3rw-unsplash-768x512.jpg 768w, https:\/\/arrocomm.com\/blog\/wp-content\/uploads\/2022\/07\/jan-baborak-ZKOwF_J-3rw-unsplash-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>Hashtags can be very effective since they&#8217;re one of the few ways for users who don&#8217;t follow you to see your material. They can help with everything from company discovery, increased reach, adding context, promoting campaigns and they can have both immediate and long-term benefits. Hashtags can skyrocket your online presence to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficien<\/span><span style=\"font-weight: 400;\">t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some pointers on how to plan your Instagram hashtag strategy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Go for variety<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are a few main categories of hashtags:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location (#London, #exploreBC)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branded (#AbsolutVodka, #GotMilk, #NikeByYou)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry (#MakeupLovers, #cars)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry niche (#blackhairsalon, #germancars)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram community (#dogsofinstagram, carsofinstagram)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events and conferences (#expo2022, #formulaone2022)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Community (#arianators, #lakersnation)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Descriptive (#eyeshadow, #homedecor)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product or Service (#hairsalon, #knitwear)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When you\u2019re just starting out, choose tags from all five categories for a well-rounded strategy that reaches many different groups of people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re still new to Social Media, be sure to check out our <\/span><a href=\"https:\/\/arrocomm.com\/blog\/social-media-for-etf-issuers\/\"><span style=\"font-weight: 400;\">Profile Setup Guide here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Get some #inspo<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To see what hashtags are popular in your niche, check out what other accounts are doing. Once you\u2019ve picked one or two relevant hashtags, look up the top posts that are already using them.\u00a0<\/span><\/p>\n<p><b>Find the sweet spot<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Look up each hashtag you&#8217;re considering and see how many other people are already using it. Too few, and your post will barely get seen; too many, and you\u2019ll get lost in the noise. Select hashtags that are somewhere in the middle, with between 10k and 200k posts.<\/span><\/p>\n<p><b>Bottom line: Consistency is key<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Whether you use 10 or 30, a consistent hashtag strategy is still one of the most effective routes for growth on Instagram.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hashtags can be very effective since they&#8217;re one of the few ways for users who don&#8217;t follow you to see your material. They can help with everything from company discovery, increased reach, adding context, promoting campaigns and they can have both immediate and long-term benefits. Hashtags can skyrocket your online presence to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient. Here are some pointers on how to plan your Instagram hashtag strategy. &nbsp; Go for variety There are a few main categories of hashtags:\u00a0 Location (#London, #exploreBC)\u00a0 Branded (#AbsolutVodka, #GotMilk, #NikeByYou) Industry (#MakeupLovers, #cars) Industry niche (#blackhairsalon, #germancars) Instagram community (#dogsofinstagram, carsofinstagram) Events and conferences (#expo2022, #formulaone2022) Community (#arianators, #lakersnation) Descriptive (#eyeshadow, #homedecor) Product or Service (#hairsalon, #knitwear) When you\u2019re just starting out, choose tags from all five categories for a well-rounded strategy that reaches many different groups of people.\u00a0 If you\u2019re still new to Social Media, be sure to check out our Profile Setup Guide here. Get some #inspo To see what hashtags are popular in your niche, check out what other accounts are doing. Once you\u2019ve picked one or two relevant hashtags, look up the top posts&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17,12,48],"tags":[44,2,131,134,150,3,26,4,27],"class_list":["post-1287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-generation","category-social-media","category-web","tag-etfs","tag-finance","tag-hashtags","tag-instagram","tag-linkedin","tag-marketing","tag-social-media","tag-strategy","tag-twitter"],"acf":[],"_links":{"self":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/comments?post=1287"}],"version-history":[{"count":12,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1287\/revisions"}],"predecessor-version":[{"id":1301,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/posts\/1287\/revisions\/1301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media\/1290"}],"wp:attachment":[{"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/media?parent=1287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/categories?post=1287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arrocomm.com\/blog\/wp-json\/wp\/v2\/tags?post=1287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}